Brain

Who we are

AMICULUM Access is part of AMICULUM®, an independent global healthcare communications, learning and consulting business. We work closely with all agencies across AMICULUM, combining our skills in scientific excellence and market access to develop high-quality deliverables and services for our clients

What we do

  • Payer and access
    • Stakeholder identification and interviews
    • Competitor landscaping
    • Access analogues
    • Gap analysis
    • Burden identification
  • Pricing and reimbursement
    • HTA planning
    • HTA landscaping
    • HTA development
    • Scenario planning
    • Pricing differentiation
  • Value communications
    • Value strategy
    • Value proposition and messaging (including testing)
    • Value dossiers and stakeholder communication tools
    • Publication planning
    • Internal training and localization

Supporting at all stages of the product lifecycle

Our team

  • Claire Woon
    Claire has delivered a broad range of projects covering market access, health economics and marketing/branding. This has provided her with a deep understanding of the pharmaceutical industry including a specific interest in the economic impact of treatments in different markets.

    Claire has worked with a range of major pharmaceutical clients supporting the communication of complex economic and medical information for a payer audience.

    She is a specialist in value strategy development, using her understanding of different markets/landscapes to determine the optimum strategy to communicate complex information and to define successful strategic approaches.
  • Manca Povsic
    Manca has a broad range of experience in market access, including delivery of medical, health economic and value communications, landscaping and payer insights, and value strategy development.

    Manca has worked with a range of global and local pharmaceutical clients, delivering complex value-based projects, generating payer insights and communicating medical information to a variety of stakeholders. She has a specific interest in payer research and landscaping, particularly in oncology, immunology and hepatology.​

    Manca also has expertise in market research, training and publication strategy planning.
  • Pin Lu
    Pin has worked with pharmaceutical and medical device clients across Europe and Asia. He has extensive experience in evidence assessment and insights generation for product launch and reimbursement, development of value communication tools and HEOR publications.

    Pin has supported long-term market access projects by collaborating with clients at global, regional and local levels at the same time.

    Pin has supported market access projects in English and Chinese. He also has expertise in planning social media communications.
  • Ida Lindstrom
    Ida has supported many biopharmaceutical clients in achieving their market access objectives globally and in Asia for products in various therapy areas. She has particular expertise in the JAPAC region, leading the delivery of innovative strategies, regional and local value story adaptations and toolkits to support payer negotiations, HTA needs and strategic guidance, competitor assessments, and landscaping in a number of markets.

    Ida is passionate about understanding market access challenges and identifying innovative evidence-based communication approaches to optimize reimbursement of pharmaceuticals and improve patient access to healthcare. Her global experience coupled with regional and local expertise support generation of innovative insights and add breadth to the project approach.
Claire has delivered a broad range of projects covering market access, health economics and marketing/branding. This has provided her with a deep understanding of the pharmaceutical industry including a specific interest in the economic impact of treatments in different markets.

Claire has worked with a range of major pharmaceutical clients supporting the communication of complex economic and medical information for a payer audience.

She is a specialist in value strategy development, using her understanding of different markets/landscapes to determine the optimum strategy to communicate complex information and to define successful strategic approaches.
Manca has a broad range of experience in market access, including delivery of medical, health economic and value communications, landscaping and payer insights, and value strategy development.

Manca has worked with a range of global and local pharmaceutical clients, delivering complex value-based projects, generating payer insights and communicating medical information to a variety of stakeholders. She has a specific interest in payer research and landscaping, particularly in oncology, immunology and hepatology.​

Manca also has expertise in market research, training and publication strategy planning.
Pin has worked with pharmaceutical and medical device clients across Europe and Asia. He has extensive experience in evidence assessment and insights generation for product launch and reimbursement, development of value communication tools and HEOR publications.

Pin has supported long-term market access projects by collaborating with clients at global, regional and local levels at the same time.

Pin has supported market access projects in English and Chinese. He also has expertise in planning social media communications.
Ida has supported many biopharmaceutical clients in achieving their market access objectives globally and in Asia for products in various therapy areas. She has particular expertise in the JAPAC region, leading the delivery of innovative strategies, regional and local value story adaptations and toolkits to support payer negotiations, HTA needs and strategic guidance, competitor assessments, and landscaping in a number of markets.

Ida is passionate about understanding market access challenges and identifying innovative evidence-based communication approaches to optimize reimbursement of pharmaceuticals and improve patient access to healthcare. Her global experience coupled with regional and local expertise support generation of innovative insights and add breadth to the project approach.

Where we are

The AMICULUM Access team is located in the UK and Asia, however, in partnership with our wider AMICULUM colleagues, we can provide support across the world
AMICULUM Access Global Map